Suffolk completed the interior fit-out of the East Coast’s first CityTarget in Boston’s Fenway neighborhood.
The new CityTarget store provides merchandise that is similar to other full-size stores, but in smaller, easier to handle sizes. The Fenway Park-themed store includes several of the Park’s original seats, dating back to the 1950s, in the ground floor 50 foot atrium space. The entryway leads to escalators and a bank of elevators that take customers to the 160,000-square-foot shopping areas on the second and third floors. The retail store also includes a Starbucks on the second floor, which contains one red seat as a nod to the red seat in Fenway’s section 42 made famous as the landing spot for the longest home run ever hit at the park, by Ted Williams. At the back of the second floor, Target has a section entirely devoted to local sports teams’ merchandise, about 60 percent of which is focused on Red Sox paraphernalia. This section is positioned along a large bank of windows that look out over Fenway’s Gate D and the black box of Yard House below. The escalator up to the third floor includes a separate track for shopping carts that can be hooked in to ride alongside shoppers, instead of the elevator. The third is focused on electronics, sporting equipment, and groceries. The sporting equipment features a lot of biking gear, which will fit the needs of its urban audience.
- Sectors Retail
- Owner Target Corporation
- Architect MG2 Architecture
- Square Feet 160,000