Rob Cruden

What is the most exciting thing about working in this business? What is your professional passion?  
Every day is different and unique. My work varies between meetings with clients, presentations on new business pursuits, collaborating with my teams, resolving issues with trade partners, and getting my boots dirty in the field. It never gets old or tiring and there’s always something to learn. I’m a planner at heart so I’m most passionate about preconstruction and the development of projects before construction begins. There’s no better value we can provide our clients than that upfront planning, so I enjoy working with clients that value strong partnerships and support before their projects even break ground.

What do you love to do when you aren’t at work? What is your personal passion and why?  
One of my favorite quotes is, "We travel not to escape life, but for life not to escape us.” My wife and I love traveling so we choose a new destination to visit each year. Exploring new places and learning about other cultures and foods is an amazing experience. I also have a very active family with three children under 10 years old so we spend our summers at the beach and winters in the mountains.
 
What was your favorite family experience?  
Having the opportunity to teach my three children to ski. My father taught me when I was young so it was incredibly memorable to ski with them for the first time in Tahoe and then having my 71-year-old dad join us on the slopes.

What sport did you play and how did it help you professionally?  
I grew up playing baseball and tennis. A team sport like baseball teaches invaluable skills that apply to both personal and professional life, such as communication skills, the importance of supportive relationships and critical thinking. An individual sport like tennis teaches confidence and builds self-esteem.
 
Who was your mentor/biggest influence and what did they teach you?  
My first boss was the owner of his own engineering and construction company. He was a 72-year-old man who had so much passion for what he did, even in retirement. The greatest lesson he taught me was the importance of integrity. He taught me to practice it and live by it every day. He often said that if integrity really matters to you that it will always be with you and that people will always notice it.